🇨🇦 A non-profit project by Tod & Jocelyn Maffinsee their projectssupport their work

A step-by-step guide to help your community invite the world 💚

A Tourism Infusion is a grassroots weekend event where ordinary Canadians open the doors to their community, inviting visitors to spend a little money, and healthcare workers to imagine a life in your part of the country.

Une Infusion Touristique est un événement de mobilisation de citoyens, où des Canadiens ordinaires comme vous et moi ouvrons nos portes et les portes de nos communautés afin d'offrir à des visiteurs de partout, l'opportunité de visiter notre coin de pays et de s'imaginer une nouvelle vie au Canada..

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Watch the Q&A Video

https://www.youtube.com/watch?v=aH5-En-kTjU

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1 • The Basics 🌱


👉🏻 START HERE.

What is a Tourism Infusion?

There’s Only One Rule

Realistic Timelines

The Logo

Your Announcement Video

✅ The Email List

2 • Planning Your Infusion 📋


Phone Call #1

Choose Your Date

Phone Calls #2 and #3

Local Groups

Avoid Complexity

Red Lanyards

The ‘Adopt-a-Visitor’ Program

The Voluntary RSVP Form

The Budget

3 • The Web Site and Discord 💻


Your Two Online Home Bases

The Website

The Discord Server

Discord Channels

Discord Moderators

4 • The Healthcare Track 🏥


What the healthcare track adds

Working With Your Health Authority

The Hospital and Clinic Tours

The Purple Name Dinner

5 • Promoting Your Infusion 📣


Your Megaphone(s)

The Interactive Map

Working With Local Media

Ideas for Social Media Videos

Handling Media Inquiries

Social Media Before the Weekend

Surprise ‘Night Before’ Visits

6 • The Big Day! 🎉


Setup and Logistics

The Info Tables

The Info Tables: A Debrief

The Conversation Tags

About the Politicians

The ‘Family Photo’

It Won’t Rain. (But If It Does…)

7 • After the Infusion 🌅


The Week After

Building on the Momentum

Handing It Off

8 • Checklists ✅


Before the Weekend

Day-Of

A Final Note from Tod and Jocelyn


🔓 Creative Commons licence: CC BY-NC-ND 4.0. 🔁 Thank you, translators! / Merci les traducteurs !: Eric Marquis, Julie Roy, Hélène Godin, Mireille from Calgary, and Isabelle Rouleau.

💡 Version française ci-dessous • report error / signaler une erreur