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The architecture of an Infusion's online presence is two things:

The Website

The central hub. It is where information lives. It does not change much. It is where visitors find practical details (where to stay, how to get there, what is on that weekend, who to contact). It is where local media can get a quick overview. It is the URL you put on every poster and in every social media post.

The Discord Server

The community space. It is where conversations happen. It is where visitors meet each other before the weekend, ask questions, organize informal meetups, and get to know locals. It is where the energy of the event lives in the months leading up to the weekend.

You need both, because they do different jobs.

The website is for people who want basic facts and questions answered. The media, stakeholders in your community, and forgetful tourists.

The Discord is for people who want connection. This is also where the enthusiastic locals help collect useful insight about the community, and help shape the event - and where people you invited to your community find out more about the great things about it and what to visit. Your Discord server will help you gather interest.

Can’t I Use a Facebook Group?

You could, but you shouldn’t. Here’s why.

  1. Facebook does not show all content to people who have joined the group. You will end up with many people who did not see your updates.
  2. Many younger people (most, now?) do not use Facebook.
  3. Facebook Groups also feel transactional and ad-laden in a way that Discord does not.
  4. Do you really want to support a company which blocks Canadians from seeing actual news?

We strongly recommend Discord. It’s free to use, and there are no ads. Slack is a Discord alternative that is a little easier to set up and has more users in the work world, but each has their pros and cons. Every app you choose will alienate some and interest others.

Vos deux principales plaeformes en ligne

L'architecture de la présence en ligne d'une Infusion repose sur deux éléments :

The Website

Le point central. C'est là que se trouvent les informations. Le contenu change très peu. C'est l'endroit où les visiteurs trouvent les détails pratiques (où séjourner, comment s'y rendre, ce qui se passe cette fin de semaine-là, qui contacter). C'est aussi l'endroit où les médias locaux peuvent obtenir un aperçu rapide. C'est l'adresse URL qui est inscrite sur chaque affiche et chaque publication sur les réseaux sociaux.

The Discord Server

L'espace communautaire. C'est là que les conversations ont lieu. C'est là que les visiteurs font connaissance avant la fin de semaine, posent leurs questions, organisent des rencontres informelles et apprennent à connaître les gens de la région.

C'est là que l'énergie de l'événement prend vie dans les mois précédant la fin de semaine.

Vous avez besoin des deux, parce qu'ils remplissent des rôles différents.