Today in Digital Marketing

CONFIDENTIAL A Complete Turnkey Media Business Daily Marketing Newsletter and Podcast

I launched Today in Digital Marketing in 2020.

Today, more than 10,000 business professionals rely on it to keep up to date on developments in online ads, content marketing, social media, SEO, and more.

	Annual; est.
Gross Revenue (details below)	$80,090
Expenses	$ 2,088
ANNUAL PROFIT	$78,002

All numbers in this document are in $CDN

Unmatched Audience Quality

90% subscribers in 🇺🇸 US
Most from Large Brands/Agencies
Balanced between B2B and B2C
Intermediate to Expert proficiency
Largest age group: 26-45
Equal Male and Female

Audience Charts

Industry-Leading Stats

📰 9,300+ engaged newsletter subscribers
🎙️ 3,650+ weekly listeners
📰 Newsletter published every weekday
Bespoke Ads: Very easily to sell — huge untapped potential. Campaigns combined with podcast have earned $5,000 for 15 insertions and 2 podcast “weekend edition.”

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📰 Metrics

Open rate: 43.7%

Click rate: 3.85%

avg last 12 months

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The Fine Print

Revenue Estimates

Based on averages from past 12 months

	Est. annual recurring revenue
Newsletter ad revenue	$6,440
Newsletter boost revenue	$1,370
Newsletter paying subscribers	$1,630
Podcast programmatic ads	$5,160
Podcast paying subscribers	$6,320
PASSIVE REVENUE	$20,090

Bespoke campaigns	$60,000 *
REVENUE ESTIMATE	$80,090

Past bespoke campaigns have sold for $5k for 15 newsletter insertions and 2 podcast episodes. This number is based on the sale of only one similar package a month.

Expense Estimates

	Est. annual expenses
Inoreader (story discovery and shortlist)	$130
Web hosting and domain	$50
Newsletter platform	$1650
Interview recording platform	$258
EXPENSES ESTIMATE	$2,088

Producing the podcast and newsletter takes less than 20 hours a week.

Support Provided

Transfer of social media credentials (escrowed)
Transfer of domain registration, etc. (escrowed)