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One little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co
New research finds that marketers can dramatically increase conversions by making a simple change to the Quantity field on ordering forms. Tod speaks with the study's author in this Premium Exclusive.
Do I add a default tip screen to the payment flow? And if so, what options should I give the buyer? 10, 20, and 30%? 0, 15, and 20? Science has the answer.
Tod speaks with Erik Maier, Professor of Marketing and Retail at the HHL Leipzig Graduate School of Management. He co-authored a recent study on the effect of marketplace sales on sales in a retailer's own channels.
Tod interviews the co-author of a new scientific research study called "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices.”
New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts.
A lot of research has gone into how consumers react to chatbot conversations, but there hasn't been a lot of study into how the bots make people feel about the company itself... people like investors in the company. Tod speaks with a marketing scientist who studied that.