Influence That Moves the Needle

Tod Maffin is one of Canada’s most trusted voices in culture, media, and politics. With more than a quarter million of engaged followers across platforms like TikTok, YouTube, and Instagram, he commands a loyal, active audience that spans professionals, policymakers, and culture-savvy citizens.

Maffin’s commentary is sharp, timely, and data-driven. He distills complex topics into clear insights, making him a go-to source for audiences who want more than surface-level soundbites. His content sparks dialogue, shapes opinion, and frequently sets the tone for national conversations—especially among digital-native Canadians.

Why Partner with Tod?

Unmatched Credibility

Tod brings three decades of experience in journalism, marketing strategy, and media. His audience trusts him—not just to inform, but to guide. That trust translates into rare influence: when Tod recommends, people listen.

High Engagement, Real Impact

Unlike passive followings, Tod’s audience comments, shares, and takes action. His content routinely outperforms industry benchmarks in clickthroughs, dwell time, and conversions. Sponsoring content with Tod means access to a community that’s primed to engage and ready to act.

Targeted Reach

His audience spans decision-makers, executives, creatives, and the culturally literate—especially in Canada’s urban centers. Brands that align with intelligence, integrity, and cultural relevance will find a natural fit here.

Custom Campaigns That Resonate

From product spotlights to message amplification, Tod collaborates closely to craft sponsored content that delivers value to both his audience and your brand. No generic ads—only compelling narratives that convert.

If your message belongs in the national conversation, it belongs in Tod Maffin’s feed. Partner with him to reach the people who matter—at the moment they’re paying attention.

Get in touch to explore sponsorship opportunities.